Every Device is a broadcasting Station: Meet Myxer

Yesterday I posted about how every desktop and device is now a printing press or broadcast station. I would like to introduce Myxer – an emerging mobile company that is quickly becoming “the content on the phone” broadcasting station of choice among the 18-24 year old set.

Myxer just blew through the 5,000,000 user mark, which in my mind is a critical milestone towards acceptance in the eyes of a marketer. More importantly at 12,000,000 downloads a month, the word is spreading among its user base – and you or I didn’t even know it. 12M is ~6x the size of USA Today or 18x the number of 18-34 who viewed ESPN (07-08 season to date average). The site offers a complete ease of use in down and uploading content…which meets the “design” criteria of Spatial Shift (a pillar) for creating differentiation and a reason to be embraced.

The thing I like the most about Myxer is the uploading capacity for allowing the “myxologist” to create or author their own ringtones via “myxertags“. I am aware of GarageBand and few other web offerings that allow for this kind of creation, but not in a mobile context. Now anybody can become Moby or Sasha.

Speaking of music mixologists and serendipity, I met a gentleman on the plane awhile back – Malcolm Kirby Jr. . Malcolm was literally creating/mixing a movie score for a forthcoming Mike Myers movie on his Mac at 30,000 ft. Being an ex-nightclub dj (vinyl days), I was fascinated by what he was doing. Malcolm as it turns out is a Jazz musician, composer and “riff” maker. I now listen to his riff’s on my desktop.

I introduced Malcolm to Myxer and now can’t wait to see what he develops as a ringtone. Bringing Jazz riffs to a whole ‘nother level – I hope. Perhaps this concept could lead to a cure for what ails Katrina torn New Orleans. A serendipitious blend of musician, social entrepreneur, a new broadcast station (your phone) meets the way to sample and expand the joys of “jamming” for a good cause. Which is another blog post I will bring to life shortly…

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