Data Amplification

As Matt McAlister’s recent post clearly illustrates, it isn’t data ownership but rather data amplification that makes a company successful in this age of spatial shifting. Data owners (which is anyone and everyone) don’t always put their data to use, and even those that do, may not be interpreting the data in the most appropriate way. On a personal level, you see line after line in your bank statement (or online bank account) each month detailing your spending, but how often are you putting that data to better use in order to identify and change your spending habits? The ultimate goal is to “bring the data to 11″ and then see what sticks. You’d be amazed at what you learn. Smart companies, like Google, are doing this for themselves and their clients, and you’re beginning to see the effects in consumer sites like Mint.com

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