While cruising through my normal course of RSS reads today, I was led to the landing page of Oglivy PR and the idea of 360 degree digital influence. The thing that caught my eye was the use of a visual to showcase how a 360 degree influence works. A nice spatial way to illustrate the significance of a shifting landscape to a more complex ecosystem.
The solar planetary illustrations serve to tell the story of how the world has become more complex and that a linear approach to doing business is no longer valid, nor impactful.
PREVIOUS VIEW OF DIGITAL WORLD
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NEW VIEW OF A MORE COMPLEX DIGITAL WORLD
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In a world that is becoming more spatial everyday, this kind of thinking is forcing marketers to have to a more robust plan for keeping the dialogue flowing. The overarching challenge becomes the ability to build and maintain a many:many conversation among the plethora of communication sources used by individuals. I like the ability to map solutions against a lay out like this. Building out a solution that speaks to this spatial world in a manner that can also be measured and linked together to better understand the inter-connectedness of each piece becomes the next challenge.
1 response so far ↓
kipmeyer // January 4, 2008 at 10:01 pm |
Toby – you’re right. The visual from Ogilvy reinforces the power of meaningful storytelling with pictures. I would suggest looking up Tom Wujec, a fellow at Autodesk , who is exploring how visualizations help us learn not just the ABCs with pictures but much more complex concepts like strategy and leadership not to mention financial strategy, etc.
Will you be creating a list of favorite website links to go with your blog?
K – Thanks for the feedback. I would be interested in meeting Tom to get his views on this space. To answer your question, yes I intend on adding more robust links and visuals as this blog progresses. I would love to get your input on links that you feel would be appropriate. The goal of this blog is to hit a nerve with those that find Spatial Shift and help me shape this conversation. – TT
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